How Product Knowledge Training Makes Selling Easier
However, even the most comprehensive sales training program will deliver sub-par results if your employees don’t understand your product. The modern consumer is more informed than ever before. In many cases, the conversation they have with a salesperson is something is the result of their research into your product. An informed prospect already knows the most salient features of your product. Chances are since they are talking to your sales team, they’ve already developed some level of interest during their research....